Exporting - Oh, the Places Your Products Will Go!

June 16, 2020 Author: Erin Harris, Director of Customer Experience

In history class, we learned about the early explorers who traveled the globe looking for new lands and societies where they could trade their goods. This trading started as early as Ancient Egyptian times but is more notable during the Middle Ages with Spice Trade. The Spice Trade was important during the Middle Ages as it led to the creation of vast empires. Spices were traded all over Europe, India, and into the Americas.

Fast forward a few hundred years from the Middle Ages; global trading is still a thing as not everything is available everywhere unless it’s exported from one place and imported into another.

That’s Just Bananas!

Starting Exporting and Global Trade

Let’s talk about bananas, a simple, tasty, and healthy fruit that serves a multitude of purposes. Today, we take this fruit for granted as we can buy it anywhere. According to, the world consumes over 100 billion bananas a year. However, do you know why this number is so high and why it’s so convenient to purchase a banana?

Let’s start with the concept where a banana comes from, a banana tree. Can you grow a banana tree in Ohio? No, the climate isn’t ideal for a banana tree, but as stated above, you should have no problem finding one at a grocery or convenience store. Why? Because bananas are imported from climates that support the growth of banana trees either from the warmer states such as California, Florida, and Hawaii or from imported from South American countries such as Brazil, Ecuador, Colombia, Venezuela, and Argentina.

In the 1880s, two businessmen, Andrew Preston and Minor Cooper Keith, started the company we know today as Chiquita. These men saw the opportunity and demand for bananas in the United States along with the reasoning that banana trees would be difficult to grow in many areas due to the adverse climate. With lots of planning and hard work, they developed the necessary mass production of banana farms in Costa Rica and arranged an efficient means of transportation into the United States.

In the 1880s, getting shipments of bananas across the border into the United States was probably relatively easy in regards to paperwork and paying any necessary tariffs, taxes, and other fees. Today, the export paperwork is more complicated.

Export Documentation - the 1880s Export Documentation - 2020
1. Packing Lists
2. Invoices
3. Bills of Lading
1. Packing Lists
2. Commercial Invoices
3. Certificate of Origins
4. Bills of Lading
5. Health Certificates
6. Phytosanitary Certificates
7. GLOBALGAP Certifications
....and possibly more

Knowing what documents are necessary per import and export country is where the Global Wizard Requirements Guide would come in handy to ensure you have all of your export documentation in order.

For as simple as a banana or a spice can be, these goods have made huge impacts on the global economy. Think about your product, is it available locally, nationally, or globally? Is it something that can be manufactured or produced on a national or global scale? No matter how big or small it is, what impact could it have on the world’s economies and to the benefit of people everywhere if you exported to areas where it isn’t readily available?

What Would it Take for You to Get Started Exporting Your Products on a Global Scale?

Unlike the Middle Ages or even from the 1880s, we live in a time of mass production and the ability to efficiently and cost-effectively move large quantities of goods either by planes, trains, or boats to their final destinations. While trading may not look the same as it did back in the Middle Ages, we still recognize the need that we must move goods across oceans and seas to grow economies and improve the overall quality of life.

Global Wizard helps you manage what it takes, no matter the size of your business, to move your goods internationally. Do you want to get started exporting? Talk to us and start that conversation. You’ll never know where your products can go if you don’t think big. Who doesn’t enjoy a little spice in their food, a banana at breakfast, or other commodities not available to them locally without the efforts of exporting?